time well wasted

Via Romenesko:

Ad Age reports that U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs. According to its analysis, about 35 million workers visit blogs and on average spend 3.5 hours, or 9%, of the work week engaged with them [an average of 40 minutes per day].

As journo-blogger Romenesko notes, "That seems low."

And if we spend that much time reading blogs, how much more time we must be "wasting" -- [snort] -- in writing them.

Technorati, a blog search engine, now tracks 19.6 million blogs, a number that has doubled about every five months for the past three years. If that growth were to continue, all 6.7 billion people on the planet will have a blog by April 2009.

Imagine the work that won’t get done then.